Company Profile


A journey of innovation and improvisation that had started in 1997 under the name of Nijanand Ceramics Pvt. Ltd. by a group of dynamic entrepreneurs had a vision to upgrade largely in technology and bring in transformation in their products and services and that emerged the brand and iconic name Crystal. Crystal Ceramic Industries Pvt. Ltd. since inception has have accomplished many milestones in terms of prevailing competition and has been ahead in the race of technology advancement and better products.

Crystal has been focused towards quality of products and designs which is magnified in last 2 decades catering the needs of customers and the same has been acknowledged by our certifications of ISO and CE which prove that Crystal has always believed in ‘Customer First’ attitude when it comes to service delivery, as the ceramic industry grew with the technical ecosystem, Crystal rapidly adopted the advancement in technology and infrastructure to become an emerging company with a wide range of products offerings for its customers.

Today Crystal is proud to proclaim to have one of the largest networks with over 2000 business partners resulting in production capacity of 10.0 million Sq. mtrs. Per annum, this is nothing as the output of the trust and confidence we have built with our customers is priceless. The company has also incorporated Italian technology in its production realm, standing out of the regular lot. Also we now have a team of experienced professionals, well equipped quality assurance and R&D departments to ensure that the best quality products with unmatched designs are delivered to our esteemed customers.




To be a premium global conglomerate, providing supreme tiling solutions with a clear focus on Ceramic Industry.


To deliver quality products unfailingly to our customers with great designs and value for money integrity, resulting in creation of value system in Ceramic industry!


Crystal Ceramics is passionate about its business and customers that are driven by core values below embedded with the company:
1) Integrity
2) Team Work
3) Commitment
4) Seamlessness
5) Speed
6) Innovation



We at Crystal Ceramics have two principles to be followed at high standards for our customers:

1. Continuously focus on fulfillment of customers’ requirements and obtain satisfaction by ensuring timely delivery of services with highest quality.

2. Open communication with all stake holders including dealers and distributors to have a clear channel of transparency.

3. We have designed a structured Quality Management System with predefined principles to monitor effectiveness throughout the company. The company also strives to create a safe work environment for employees to deliver optimum level of productivity and quality of products. We expect our employees to innovate and make suggestions to improve the final quality and design of our products. It is our endeavor to provide timely delivery at competitive prices to support the rapid changing customers’ requirements.

4. Crystal Ceramics management admits full responsibility for understanding and implementing the quality policy at all levels, and commitments by realizing it and adhering to it.



1) Company has excellent Transportation facilities (Road, Rail and Marine) to deliver the products across the world.

2) We have best country wide distribution network, paradoxically all products have single location storage.

3) The supremely qualified technical team looks after all technical queries across India.

4) We are also proud owners of best depots and warehouses network across India.

5) We also take up the responsibility of supplying any application related resources for tile fixing across India.

6) Our supply chain too, is at acme which is segregated as per zones, districts and states.

7) Crystal is in all a trust-worthy name as it is approved in all major Government bodies.


1) Company has got product approval from various government as well corporate sectors like;

2) Crystal has certified ISO: 9001-2015.

3) Crystal has certified CE certification.

4) Crystal is one of those companies that are registered with Gujarat Government under Vibrant Gujarat Summit-2015.


1) The strength of Crystal lies in the speed with which it has innovated itself to meet market expectations.

2) It has invested heavily & regularly as well, to produce products that would stand out in the market.

3) Technology providers in the ceramics field who realized the potential & sincerity of the company preferentially offered us and distributors the best support to strengthen individual positions in respective markets.

4) The strength and success of Crystal lies in its sound infrastructure which has advanced manufacturing facilities that comprises of latest machinery and advent-grade technologies.

5) The ultra modern plant supported and run by technically sound staff ensures that Crystal is indeed matchless when it comes to Ceramic Tiling Solutions.

6) Crystal Ceramics has developed in leaps and bounds by getting in the greater pool of technology, by adopting Italian Technology which has benefitted customers in all arenas since factors like, optimization, calibration, sizing and designing are taken great care off.

7) To make sure that all the products that are brought in the market hold prominence, we take guidance from international consultants and experts from Italy, Spain and China raising the standards of quality to a next level. It also greases R&D department, whereby the end beneficiaries- customers get ace class products.


To get the consistency in the quality, we use:
1) World class machineries from Sacmi- Italy

2) Latest Digital Printing Technology from Creta; Spain

3) Imported raw materials from Colorobbia, Itaca, Vidres & Torrecid; Spain

4) We always believe in ‘Customer First’ attitude

5) An exclusive quality control team to maintain essential quality parameters as per the


6) Fully dedicated R&D team & well equipped R&D laboratory for testing

7) Exclusively trained technical team for customer care services

8) Extensive range of products such as Digital Printed GVT & PGVT, Double Charge, Twin Charge

and Soluble Salt Tiles

9) “Nano Polished Technology”; which improves stain resistance and gives high gloss mirror finish

10) World’s first widest KILN

11) Biggest capacity BALL MILLS to make consistent homogenized body batch

12) Latest technology Double charge feeder to give natural aesthetic look

13) Latest high power electro magnets, to separate iron particles from tiles

Why Crystal

To get the consistency in the quality, we use:
1) We invest heavily in Technology & Quality Process Up-gradation.

2) Only company in India have 3 No’s of 60 Ton Discontinuous Ball Mill that produce homogeneousbody materials in bulk quantity

3) Latest high power electro magnets to separate iron particles

4) Optimum capacity press PH-5211 to make more compact and dense tiles

5) Latest technology Double Charge Feeder to give natural aesthetic look

6) Longest 5 layer dryer as latest technology

7) High Definition Digital Printing with 6 Color Prism Printing Technology

8) Tiles testing lab equipped with modern testing equipments

9) India’s first eco-friendly polishing machines with 64 polishing head for GVT & Double Charge


10) Auto recto plano meter installed online with the production

11) Use 100% Imported Glaze (Matt/Polished) for better durability of tiles

12) Use imported Polishing Abrasives for rich Glossiness on tile surface

13) World 1st widest KILN for Double charge tiles for fully vitrification

14) Certified with ISO 9001:2015, CE Certified

15) Well trained Customer Care Team to cater needs of customer

16) Widest distribution network across India for availability of product range

17) Presence of Sales Team across India for inquiry generation

18) A prefer brand by leading architects and builders